Summary
Tim Richardson is a founder and CEO who builds commerce businesses for the AI era, combining strategy, design, development, marketing, data and AI to drive profitable growth for consumer brands. With 11+ years of experience spanning finance at Goldman Sachs and Citi to agency leadership—helping scale We Make Websites and steering its sale—he now leads ROIROI after co-founding an AI-first agency that was folded into the business. He also hosts Offcuts, a podcast and newsletter that explores the intersection of commerce, culture and AI, signaling a talent for storytelling and industry influence beyond pure operations. Known for turning agency growth playbooks into repeatable products for brands like Pangaia, Toteme and Hasbro, he brings a rare blend of institutional finance discipline, creative commerce experience and practical AI optimism. Off-hours he’s bullish on memes and cold plunges, a hint at the curious, culture-minded approach he brings to leadership.
11 years of coding experience
6 years of employment as a software developer
Bachelor of Commerce - BCom, Corporate Finance, Bachelor of Commerce - BCom, Corporate Finance at University of Adelaide