Summary
Timo Liu is a marketing manager with 12 years’ experience driving B2B and healthcare-focused growth across global firms such as Roche, Tencent and Clarivate, now leading marketing at Frontiers in Beijing. He combines integrated campaign strategy, data-driven optimization and creative execution to deliver measurable results—evidenced by a 200% business uplift in Shaanxi and rapid product penetration through benchmark hospital launches. Skilled in digital programs, events and GTM execution, he has built teams, set up 0→1 digital channels (WeChat services and applets) and scaled demand-generation that closed six-figure deals. Multilingual and internationally educated (Germany), Timo often bridges cross-cultural stakeholder engagement and regulatory environments to unlock partnerships with government, hospitals and industry. He favors pragmatic innovation—deploying self-service terminals and policy-leveraged channels—to turn complex healthcare projects into high-volume user actions. Motivated by continuous learning, he brings structured execution and strong analytical instincts to growth and product adoption challenges.
12 years of coding experience
10 years of employment as a software developer
Germanic Languages, Literatures, and Linguistics, Germanic Languages, Literatures, and Linguistics at BISU
Deutsch als Fremdsprache, Deutsch als Fremdsprache at University of Duisburg-Essen
German, English, Chinese