Tina Hsu
Data Analyst
New Taipei, Taiwan
Summary
👤
Senior🎓
Top SchoolTina Hsu is a data analyst with 9 years of experience blending analytics, visualization, and marketing strategy across financial and consumer sectors. She currently drives customer analytics and integrated marketing communications at a major Taiwanese bank, where she builds interactive Tableau dashboards, segments users with RFM and labeling techniques, and has improved EDM open and conversion rates by 5–8%. Previously she automated BI reporting and RFM modeling for omnichannel CRM, cutting manual effort by half and delivering measurable uplifts in campaign conversion. Trained in Marketing Analytics at Illinois Institute of Technology, Tina combines technical fluency in data tools with a marketer’s intuition for campaign optimization and audience targeting. Less obvious: she routinely serves as an internal data consultant, translating ad-hoc business questions into operational KPIs and repeatable analytics products.
9 years of coding experience
Master of Science - MS, Marketing Analytics, Master of Science - MS, Marketing Analytics at Illinois Institute of TechnologyBachelor of Social Science, Communication, General, Bachelor of Social Science, Communication, General at National Chung Cheng University
Chinese, English, JapaneseGithub contributions (5)
tina0405/raspberry-pi3-mini-os
Nov 2018 - Apr 2020
Contributions:126 commits, 120 pushes, 1 branch in 1 year 4 months
tina0405/full-stack-hello
Nov 2017 - Nov 2017
Contributions:11 pushes in 5 days
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