Toby Cox
Founder at Geodde
Auckland, Auckland, New Zealand
Summary
👤
Senior🎓
Top SchoolToby Cox is a founder and seasoned software leader with 13 years of experience building and scaling products, now focused on Geodde—an AI-driven search solution that pushes customer-driven content directly into Webflow sites to drive B2B leads. He brings deep hands-on engineering chops from growing teams (built engineering from 0 to 70 at Paloma) and shipping scalable mobile and platform products at Carnival, to pragmatic early-stage product work across venture studios. A persistent "pusher to main," he contributes to open-source projects (notably backend Elixir work on the poxa Pusher-compatible server) and prefers solving real customer questions through productised search. Based in Auckland with a First Class Hons in Computer Science, Toby blends startup grit, technical depth, and go-to-market experience—often stepping between coding, product validation, and investor perspectives.
13 years of coding experience
17 years of employment as a software developer
BSc. Computer Science (FIrst Class Hons), BSc. Computer Science (FIrst Class Hons) at University of Canterbury
English
Stackoverflow
11reputation
0reached
1answer
0questions
Github Skills (12)
pubsub10
elixir10
client-websocket9
testing9
websocket-client9
websocket9
websockets-client9
restful-api7
api-design7
api-rest7
rest-api7
flash6
Programming languages (9)
Github contributions (5)
edgurgel/poxa
Feb 2015 - Feb 2015
Pusher server implementation compatible with Pusher client libraries.
Role in this project:
Back-end Developer
Back-end DeveloperContributions:6 commits, 1 PR, 1 comment in 3 days
Contributions summary:Toby primarily contributed to the back-end implementation of the `poxa` Pusher server. Their work focused on adding features like filtering channels by prefix, refining request handling, and modifying channel matching logic. They also implemented refactoring and code style improvements within the Elixir codebase, specifically around the `channels_handler.ex` and `channel.ex` files. Several tests were also modified as part of the development effort, which ensures the changes are functionally correct.
elixirwebsocketclient-librariespusherpusher-client
tobycox/dotfiles
Jan 2015 - Jan 2025
Contributions:70 pushes in 10 years 1 month
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