Summary
Toby Doig is a seasoned CTO with 11+ years driving high-performance, cross-discipline engineering teams and architecting large distributed web and adtech platforms. He has deep expertise in contextual, semantic and programmatic advertising systems, NLP, and real-time bidding, and a pragmatic focus on turning technical capability into measurable business outcomes. Toby has repeatedly led platform rewrites and migrations (e.g., large-scale moves to LAMJ) and built teams across the UK, US and Europe to deliver sub-second, high-throughput systems. Currently advising on AI strategy and architecture at Total Performance Data, he blends hands-on engineering instincts with strategic product thinking. An MSc in Computer Science underpins a career notable for shipping production-grade classification and relevancy algorithms rather than purely research prototypes.
11 years of coding experience
12 years of employment as a software developer
MSc Computer Science, MSc Computer Science at Birkbeck, University of London