Toby New is a Managing Director and hands-on senior full-stack developer with 11 years of experience building web platforms, APIs, and immersive tech experiences through his company Apexl Studios. He blends practical engineering (LAMP, Drupal, PHP, JavaScript) with product-minded delivery—leading teams, improving conversions, and maintaining secure, compliant hosting environments. Toby’s studio pairs a Development practice that crafts polished, user-friendly sites with an Immersion studio that turns digital work into memorable real-world activations like AI photobooths. He has a track record across agencies and in-house roles delivering complex projects under tight deadlines, and he enjoys tackling “generally complicated stuff” including business automation and open-source integrations. Based in Moreton-in-Marsh, UK, he started in grassroots IT support and recycling initiatives, an origin that informs his pragmatic, resourceful approach to tech and client relationships.
11 years of coding experience
7 years of employment as a software developer
GCSE's, Various, GCSE's, Various at Bredon School
A levels, IT, Business studies, Physics, A levels, IT, Business studies, Physics at Cirencester College
Contributions:2 releases, 33 commits, 2 PRs in 5 years
apiphp-classphpcpaneluapi
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