Tom Cassady
Creative Director
Rochester, Michigan, United States
Summary
👤
Senior🎓
Top SchoolTom Cassady is a Creative Director with 17+ years turning complex brands into memorable, revenue-driving experiences across healthcare, fintech, sports, energy and automotive. He blends experiential design and AI strategy to lead cross-functional teams that have delivered major wins—most recently a $10M FinTech pitch, an IAB NewFronts immersive presentation, and ongoing healthcare work for Takeda. Equally comfortable with Fortune 500 briefs and challenger brands, he specializes in making technical or regulatory complexity feel human and urgent on live stages and brand centers. A former journalist and content lead who built early AR guides and livestream programs for Ford, he pairs storytelling instincts with practical product-minded execution. Based in Rochester, MI, he now takes select freelance engagements while directing creative at a global experiential agency.
9 years of coding experience
7 years of employment as a software developer
B.A., Journalism, Graphic Design, B.A., Journalism, Graphic Design at Marquette University
English
Github Skills (148)
custom-component10
python10
automation10
node-red10
home-assistant10
google-home10
mqtt10
linux10
hue10
home-automation10
iot10
bit10
hyperion10
documentation10
scraper10
Programming languages (11)
Github contributions (5)
heytcass/home-assistant.github.io
Dec 2016 - Mar 2020
:blue_book: Jekyll project to generate home-assistant.io
Contributions:12 pushes, 2 branches in 3 years 3 months
jekyll-projectblueassistanthome-assistantjekyll
heytcass/home-assistant-addons
Mar 2025 - Mar 2025
Contributions:55 pushes in 1 day
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