Tom Critchlow is a founder and independent strategy consultant with 11+ years building growth capabilities at the intersection of SEO, content and product strategy for clients like Google, The New York Times, Atlassian and Dotdash. He designs and scales high-impact programs—from securing board approval and hiring senior leaders for a $10M SEO initiative to crafting go-to-market strategies and fractional leadership for media launches. As EVP Audience Growth at Raptive and founder of The SEO MBA, he combines operator-level execution with education and community-building to lift creator and in-house teams. Tom’s work uniquely blends commercial rigour and creative positioning, having overhauled delivery models for agencies and driven dramatic organic traffic gains for startups. Based in New York, he also runs AI Search Leaders, signaling an early focus on how AI reshapes search and audience discovery. Colleagues describe him as a “CEO whisperer” who translates complex ideas into operational strategy and gets things done.
11 years of coding experience
1 year of employment as a software developer
Module from MA Maths, Module from MA Maths at The Open University
Contributions:234 pushes, 2 branches in 3 years 4 months
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Tom Critchlow - EVP Audience Growth at tomcritchlow.com