Tom Fuertes is a fractional CTO and product technology leader with 13 years of experience helping companies scale by aligning technical strategy with business priorities and tightening execution. He founded a startup in college, honed probabilistic thinking as a professional poker player, and builds data-driven experimentation programs that turn analytics into measurable growth. Tom has repeatedly acted as a player-coach—diagnosing team and process gaps, hiring key roles, and embedding durable delivery practices across startups and portfolio companies. Based in Austin, he specializes in practical AI adoption and operationalizing optimization so teams ship faster with fewer escalations. Known for boosting conversion and performance metrics (including major analytics migrations and PageSpeed improvements), he combines hands-on engineering chops with a knack for simplifying complex workflows.
13 years of coding experience
20 years of employment as a software developer
Bachelor's degree Management Information Systems General, Bachelor's degree Management Information Systems General at The University of Texas at Austin
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