Tom Hoag is a seasoned software leader and consultant with over a decade of experience designing product architecture and delivering production-grade mobile, cloud, and embedded systems. He built his early chops at Sun Microsystems—co-founding the Java Factory and leading telematics engineering—and later scaled digital coupon platforms and mobile apps as VP of Engineering at Valassis. As CTO of Tome and founder of SquarePi, Tom has shipped consumer-facing products from home audio subscriptions to print-at-home coupon solutions and led technical due diligence for M&A deals. He excels at reducing friction between technology and everyday life, bringing a practical, interdisciplinary approach that spans hardware integration, cloud backends, and UX-driven mobile work. Clients praise his ability to tame chaotic engineering organizations, implement agile processes, and get offshore teams producing reliably. Outside work he’s a beekeeper and former landscape architect, a background that surfaces in his talent for systems thinking and hands-on problem solving.
11 years of coding experience
23 years of employment as a software developer
MS, Computer Science, MS, Computer Science at Michigan State Univeristy
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