Tom Lany
Marketing, Communications & PR Manager
Greater Minneapolis-St. Paul Area United States
Summary
👤
Senior🎓
Top SchoolTom Lany is a marketing and communications leader with 13 years of experience designing and executing digital strategies for large organizations, currently managing an eight-person team at the Minnesota Landscape Arboretum. He combines a master's in strategic communication with hands-on technical skills in Drupal, WordPress, SharePoint, HTML/CSS and information architecture to lead complex website re-platforms and consolidate multi-site ecosystems. Tom has repeatedly delivered high-impact projects—managing 1,000+ page site rebuilds, launching online service search tools, and directing digital galas that raised seven-figure revenue—while improving team workflows through Asana automation and clear governance. He pairs audience research and pricing studies with brand stewardship, having led a stakeholder-driven brand refresh and listening sessions with 100+ participants. Known for bridging strategy and execution, he also serves as a board liaison and organizes cross-functional initiatives like emergency communications and culturally sensitive program rollouts. Practical, data-informed, and process-oriented, Tom excels at turning complex technical and organizational challenges into user-centered marketing outcomes.
13 years of coding experience
7 years of employment as a software developer
Master of Arts (M.A.) coursework, Communication Studies, Master of Arts (M.A.) coursework, Communication Studies at Minnesota State University, MankatoUniversity of Minnesota Twin CitiesBachelor of Arts (B.A.), Communication Studies, Bachelor of Arts (B.A.), Communication Studies at Gustavus Adolphus CollegeHigh School Diploma, High School Diploma at Edina Senior High School
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (6)
condition10
noaa10
temperature10
json9
php8
wordpress7
Programming languages (1)
Github contributions (3)
TomLany/NOAA-Weather-Grabber
Mar 2013 - Dec 2019
Contributions:8 releases, 54 commits, 2 PRs in 6 years 10 months
current-weatherphpnoaacachetemperature
TomLany/portfolio-press
Jan 2015 - Mar 2015
Contributions:1 push, 1 branch in 2 months
artistswordpresswordpress-themeshowcasedesigners
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