Tom Parker is a Principal Engineer with 13–14 years of hands-on full-stack experience building data-driven products for media, luxury retail, and agencies, currently driving real-time marketing and experimentation platforms at the Financial Times. He blends pragmatic engineering with strategic architecture, reducing pipeline latency from hours to seconds and introducing AI-powered paywalls and personalised subscriber journeys that materially improved conversion and retention. A proven technical leader, he has led cross-team migrations, grown and mentored A/B testing teams, and delivered tooling adopted broadly by product and marketing to accelerate decision velocity. Tom favours simple, future-proof systems that prioritise customer value and iterative delivery, while fostering a culture of experimentation and continuous learning. Early career work in fashion and agency settings gave him a strong product-facing sensibility and an emphasis on UI quality, including introducing visual regression testing at Burberry. Based in Mid Sussex, he combines operational discipline with a knack for turning data science into production features that move business metrics.
13 years of coding experience
10 years of employment as a software developer
Bachelor of Science - BS, Computer Science, First Class with Honours, Bachelor of Science - BS, Computer Science, First Class with Honours at Bournemouth University
Contributions:86 PRs, 84 pushes, 63 branches in 1 year 9 months
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