Tom Pretty
Senior Service Designer at RSPB
Colchester, England, United Kingdom
Summary
🤩
Rockstar🎓
Top SchoolTom Pretty is a Senior Service Designer with a decade of experience crafting user-centred digital products across B2B, B2C, eCommerce and charity sectors. He combines deep expertise in information architecture, prototyping and user research — including biometric-driven testing — with skills in copywriting, digital strategy and conversion optimisation to deliver measurable outcomes. Currently shaping service design at RSPB after leading UX teams and strategy at Coast Digital, he blends agency versatility with in-house mission-driven work. Tom also contributes front-end improvements to notable open projects like The Guardian DotCom, showing hands-on technical fluency alongside strategic design thinking. Colchester-based and academically grounded in history and international development, he brings a research-led, storytelling approach to product decisions.
10 years of coding experience
3 years of employment as a software developer
St Mary's Bishops Stortford2:1 Ba, History, Intnl Development, 2:1 Ba, History, Intnl Development at University of Chester
Github Skills (7)
javascript10
front-end-development10
react9
html9
css9
consent-management8
testing6
Programming languages (12)
Github contributions (5)
guardian/frontend
Jul 2020 - Apr 2022
The Guardian DotCom.
Role in this project:
Front-end Developer
Front-end DeveloperContributions:41 reviews, 15 commits, 11 PRs in 1 year 9 months
Contributions summary:Tom primarily focused on enhancing the front-end functionality of The Guardian DotCom project. They worked on implementing features related to article counts, ensuring proper consent management for data collection. Additionally, the user added support for a "support again" header test and integrated labels from SDC (likely a data tracking system) into component events, and sent URL information to SDC. Lastly, they cleaned up code related to a front-end test.
productionguardian
TomPretty/bopy
Feb 2020 - Mar 2020
Bayesian Optimization in python
Contributions:47 PRs, 92 pushes, 49 branches in 21 days
bayesian-optimizationoptimizationpythonbayesian
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