Summary
Tom Ruff is an e-commerce integrations manager and full-stack developer with eight years of experience building and maintaining bespoke online storefronts and automation for signage companies. Based in Sandy, Utah, he leads platform design and development at Identity Signs and brings hands-on expertise in Magento 2, Shopify, WIX, PHP, MySQL, MongoDB, and modern JavaScript. He blends product-minded engineering with customer-focused integration work, ensuring a smooth custom-sign design-to-production flow. A serial entrepreneur and co-owner of Traditional American Pride, Tom pairs professional development with side projects and freelance design experience, reflecting a practical, maker-oriented approach. Outside work he’s an avid mountain biker, which informs his preference for pragmatic, iterative solutions that perform reliably in the real world.
8 years of coding experience
12 years of employment as a software developer
The University of Utah
Creating websites from scratch, Web development, Creating websites from scratch, Web development at Codecademy