Tomer Barnea is a product-focused entrepreneur and engineer with nine years of experience building and scaling developer-first products from Tel Aviv. As Co-Founder & CEO of Novu, he leads an open-source notification platform and contributes hands-on to backend features, integrations, and testing for email, SMS and push providers like Postmark, Twilio and Plivo. He previously founded and grew Roeto, an insure-tech CRM serving millions of end customers, and has led technical teams across community and security-focused startups. Tomer blends product intuition with backend engineering discipline, shipping lifecycle hooks and robust integration interfaces in production systems. An active maker in open source—proudly “building Novu”—he pairs CEO-level strategy with day-to-day coding chops. He’s also advised health-tech startups and served on boards, showing a knack for turning technical products into scalable businesses.
9 years of coding experience
5 years of employment as a software developer
Computer Science, Computer Science at Holon Institute of Technology
The open-source notification Inbox infrastructure. E-mail, SMS, Push and Slack Integrations.
Role in this project:
Back-end Developer
Contributions:10 reviews, 37 commits, 5 PRs in 8 months
Contributions summary:Tomer primarily contributed to backend functionalities by adding features and improving existing ones. Their work included implementing lifecycle hooks, such as pre-send and post-send, enhancing the notification infrastructure. They also focused on adding and refining interfaces, and integrating and testing various email and SMS providers like Postmark, Plivo, and Twilio. The user also contributed to adding tests and improving the project's codebase.
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