Tomislav Simnett is a managing director and founder with 17 years of experience building web and mobile products while steering teams toward people-first, commercially grounded technology. He leads Initforthe, a distributed software company that specialises in using AI and automation to simplify complex workflows and free teams for creative work, and recently co-founded Mailboxx to remove administrative friction for founders. A hands-on former CTO, he brings practical hardware-software experience from Flow Sports Tech and longstanding Rails full‑stack chops highlighted by contributions to the Spina CMS codebase. Tomislav’s background in advertising, retail and estate agency gives him a rare operational empathy—he designs tech that aligns with brand and user realities, not just technical elegance. He’s as comfortable shaping culture and client relationships as he is digging into database schemas or improving test suites, always aiming for clearer, more humane systems.
17 years of coding experience
6 years of employment as a software developer
BA (Hons) International Relations and Global Politics, BA (Hons) International Relations and Global Politics at Nottingham Trent University
Contributions:22 reviews, 26 commits, 32 PRs in 4 years
Contributions summary:Tomislav primarily focused on improving the Spina CMS, as evidenced by the database schema modifications, test suite enhancements, and the addition of features like settings management. They worked on both the backend, removing deprecated columns and creating new data structures, and the frontend, making design and display adjustments and creating a sticky Trix toolbar. The contributions demonstrate a strong understanding of the Rails framework and its integration with frontend components.
Contributions:9 pushes, 2 branches in 5 years 3 months
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Tomislav Simnett - Managing Director at Initforthe