Tony Feng is a seasoned marketing and business leader with 13 years of experience driving brand growth and digital transformation in beauty and e-commerce. As Vice President at Vipshop, he leads marketing, PR, media planning, CSR and heads business development for the beauty segment, translating consumer insights into high-impact campaigns. Previously he built and scaled OLAY in China at P&G—overseeing anti-aging and men’s lines, large-scale media budgets, CRM with 5M members and early e-commerce initiatives. Tony blends strategic brand management with strong operational execution across channels, from department stores to online marketplaces. Based in Guangzhou and fluent in English and economics-trained, he brings cross-cultural communication skills and a track record of turning legacy brands into digitally savvy growth engines. An understated strength is his ability to bridge corporate brand rigor with fast-moving e-commerce tactics to unlock new revenue streams.
13 years of coding experience
8 years of employment as a software developer
BA, Economics, English, BA, Economics, English at Beijing Foreign Studies University
Curator is to Zookeeper what Pallas is to Elasticsearch
Contributions:29 commits in 3 months
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