Summary
Tony Heupel is a seasoned technology executive with 13+ years leading large engineering organizations and building integration-heavy retail and consumer platforms, currently serving as VP of Retail Technologies and Chief Digital Architect at Ashley Global Retail. He combines hands-on architecture—APIs, EDI (ANSI X.12), payments, orders, and inventory—with people-first leadership that scales product teams and DevSecOps practices across cloud-native, containerized environments. Tony has driven cross-company standards (IAB/OpenDirect), modernized legacy stacks, and influenced investor-visible outcomes through strategic integrations and design systems. Comfortable shifting between code, cloud strategy, and executive collaboration, he’s known for mentoring leaders, rescuing product delivery under pressure, and treating engineering as a craft rather than a headcount metric.
13 years of coding experience
20 years of employment as a software developer
Bachelor of Science - BS, Computer Science, Bachelor of Science - BS, Computer Science at University of Washington
English