Tony Lu
Data Scientist Marketing
Greater Adelaide Area Australia
Summary
👤
Senior🎓
Top SchoolTony Lu Bu is a data scientist and marketing analytics leader with 12 years of cross-industry experience and over seven years focused on applied data science, ETL automation, and product growth. He has driven major revenue outcomes—from launching Block’s monthly payments product to scaling it from $0 to $100M in a year—by building predictive models, automated datamarts, and conversion-optimizing funnels. Comfortable across the stack, Tony engineers reproducible ELT pipelines with Airflow, Snowflake and Python while delivering executive-ready dashboards in Tableau/Power BI and R Markdown. His academic training (PhD in Marketing) and research roles inform rigorous experimentation and multivariate methods, evidenced by numerous high-impact A/B tests and student-success predictive models. Based in Adelaide, he blends research-grade statistics and NLP expertise with pragmatic product instincts, making complex analytics operational for cross-functional teams.
12 years of coding experience
8 years of employment as a software developer
Bachelor, International Business (Upper-Second Class), Bachelor, International Business (Upper-Second Class) at University of Nottingham - Nottingham University Business SchoolDoctor of Philosophy (PhD), Marketing, AA, Doctor of Philosophy (PhD), Marketing, AA at UNSW AustraliaMaster, Marketing Management, Distinction (UK System), Master, Marketing Management, Distinction (UK System) at Aston University
EnglishGithub contributions (5)
tony915/SlidingTabDemo
Jun 2015 - Aug 2015
Contributions:6 commits, 2 pushes, 1 branch in 2 months
tony915/GoogleMapDemo
Oct 2013 - Oct 2013
Contributions:3 commits in 1 day
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