Summary
Tony M is a Paid Media Executive with 11 years of experience blending media buying, creative strategy, and performance marketing across agencies and freelance channels. Based in Cape Town and currently working with Vagabond Digital (London) while co-running Formidable Ink, he has led paid and social programs for diverse clients and scaled campaigns from community-building to conversion-focused growth. His background as a senior frontend developer (self-described from "Africa to the stars") gives him a rare technical edge in implementing tracking, experimentation, and creative optimization. Comfortable switching between hands-on campaign execution and strategic partnership, he routinely translates data and product constraints into creative media solutions. Colleagues rely on him for pragmatic, cross-disciplinary thinking that bridges martech, creative teams, and growth objectives.
11 years of coding experience
3 years of employment as a software developer