Tore Knudsen
Commercial Excellence Director at Ekornes
Copenhagen, Capital Region of Denmark
Summary
🤩
Rockstar🎓
Top SchoolTore Knudsen is a seasoned commercial leader with nine years of senior regional experience and a 15+ year career driving growth, innovation and revenue across major FMCG players including PepsiCo, Carlsberg and Mars. Currently Commercial Excellence Director at Ekornes, he has a strong track record in P&L ownership, multiyear contract negotiation, and launching commercial frameworks—turning Pepsi Max into a market leader in multiple countries and delivering double-digit revenue improvements. He blends hands-on capability building (revenue management, negotiation, demand acceleration) with sustainability-driven transformations like rPET packaging and renewable energy shifts. Equally comfortable with strategy and execution, Tore has led cross-market innovation pipelines, on-trade premium experiences and e-commerce growth initiatives. Based in Copenhagen with academic roots in marketing and economics, he also brings an unexpected tech-adjacent curiosity: contributions to a GitHub audio wake-word project show practical full‑stack and audio-processing interest beyond his commercial remit.
8 years of coding experience
16 years of employment as a software developer
Master Marketing & Economics, Master Marketing & Economics at Copenhagen Business SchoolB.Sc. Business Administration, B.Sc. Business Administration at Syddansk Universitet - University of Southern Denmark
Danish, English, Norwegian, Swedish, German, Spanish
Github Skills (9)
javascript10
spectrogram10
front-end-development9
fft9
audio-processing9
fftw9
user-interface8
dom-manipulation8
python7
Programming languages (3)
Github contributions (5)
bjoernkarmann/project_alias
May 2018 - Jan 2020
Alias is a teachable “parasite” that is designed to give users more control over their smart assistants, both when it comes to customisation and privacy. Through a simple app the user can train Alias to react on a custom wake-word/sound, and once trained, Alias can take control over your home assistant by activating it for you.
Role in this project:
Full-stack Developer
Full-stack DeveloperContributions:24 commits, 1 PR, 36 pushes in 1 year 7 months
Contributions summary:Tore significantly contributed to both the frontend and backend aspects of the "project_alias" repository. Their work included implementing sound classification and interface elements, likely involving JavaScript and DOM manipulation. They integrated Fast Fourier Transform (FFT) for audio processing and made improvements to color mapping within the spectrogram. Further contributions encompassed updates to settings, noise handling, and language/gender selection within the user interface, showing a full-stack focus.
reactaliaswakecustomisationprivacy
torekndsn/DBL
Jun 2017 - Oct 2018
Contributions:4 PRs, 51 pushes, 12 branches in 1 year 4 months
javascriptbodyweb-application
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