Summary
Tracy Fu is an art director based in Los Angeles with over a decade of experience shaping brand, digital, print, and environmental design for major esports properties and consumer experiences. She led global esports publishing and the VALORANT Esports refresh at Riot Games, translating competitive spectacles into cohesive visual systems at scale. Comfortable toggling between hands-on design and organizational leadership, she prioritizes building strong teams, clear systems, and repeatable processes that lift creative output. Her background spans startups and product-first roles—from Head of Experience Design at Joymode to front-end and engineering leadership early in her career—giving her a rare fluency across design, product, and implementation. Now freelancing, she combines enterprise-level production discipline with the flexibility to prototype ambitious visual concepts. Colleagues describe her work as thoughtful and system-driven, with an uncommon focus on scalable team practices as much as on aesthetics.
11 years of coding experience
13 years of employment as a software developer
University of California, Los Angeles