Tracy Gardner is a data-driven paid media specialist and digital marketing coordinator with 10 years of experience applying analytics and automation to improve campaign performance and operational efficiency. She has a proven track record managing Google and Microsoft Ads accounts to meet budget and cost-per-lead goals, redesigning advertiser verification and onboarding to reduce interruptions, and building training and reporting automation that freed teams from repetitive work. Her background in web and digital analytics (Adobe, Google Analytics, Domo) and experience as a former computer scientist-turned-educator inform a practical, evidence-based approach to audience segmentation, landing page optimization, and cross-channel experimentation. Based in the Minneapolis–St. Paul area, she pairs hands-on campaign execution with process and workflow improvements—often uncovering small process fixes that yield outsized retention and productivity gains.
10 years of coding experience
Bachelor of Business Administration, Business major with psychology minor, Bachelor of Business Administration, Business major with psychology minor at University of Wisconsin-Eau Claire
Contributions:31 commits, 13 pushes, 6 comments in 6 months
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