Summary
Trent White is a seasoned creative leader with 20+ years designing and directing brand and digital experiences for global clients across agencies and startups. Currently Group Design Director at VML and principal of his own consultancy, he blends brand strategy, UI/UX, and front-end sensibility to deliver integrated campaigns, product interfaces, and compelling visual systems. As an early design leader at Grafana Labs and co-founder of a boutique studio acquired by Grafana, he’s experienced scaling design across product, marketing, and events for technical audiences. Trent pairs hands-on craft—directing shoots, building design systems, and coding prototypes—with team leadership that turns client goals into provocative, measurable work. Known for curiosity-driven research and cross-disciplinary collaboration, he often bridges the gap between engineering and creative to ensure designs ship as intended. Based in New York, he brings a rare mix of agency breadth and startup, product-focused depth.
11 years of coding experience
17 years of employment as a software developer
BFA, Graphic Design, BFA, Graphic Design at University of Central Missouri