Troy Hopwood is an experienced product and marketing professional turned content creator who blends eight years of senior product leadership at Microsoft with decades of hands-on startup and consulting experience. He built and sold DirtWorld.com, led product efforts across enterprise clients and Azure incident management, and now channels that deep cycling passion into TroyOnTrails, a YouTube channel focused on bikepacking, gravel, gear reviews and tips. His background in communications and graphic design informs a strong, user-focused storytelling approach that balances practical advice with inspiring adventure. Troy is adept at turning technical or operational complexity into accessible content and community-building initiatives. Based in the Greater Seattle Area, he uniquely combines enterprise-grade product instincts with grassroots marketing tactics learned from founding and scaling niche communities.
8 years of coding experience
22 years of employment as a software developer
BA Communications/Advertising, BA Communications/Advertising at Washington State University
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