Summary
Twos Joe is a product-driven founder and operator with eight years of experience turning user insight into measurable growth; he co-founded and scaled Twos to 25,000+ active users, ~20M captured items, and a strong 43% D30 retention through iterative onboarding and activation work. He blends quantitative rigor (Mixpanel cohort analysis, funnel experimentation, and underwriting/modeling experience) with hands-on UX design to increase core behaviors 5–7× by shipping targeted workflow changes. Comfortable running customer discovery, translating qualitative feedback into testable hypotheses, and owning instrumentation and dashboards, he prioritizes decisions with data rather than gut. Earlier roles across real estate operations, finance, and sales honed his P&L discipline, hiring/playbook development, and ability to move cross-functional teams quickly. Based in Tampa, he pairs a programmer’s curiosity with product marketing instincts to build brands that people not only try, but keep using.
8 years of coding experience
1 year of employment as a software developer
High School General, High School General at Episcopal School of Jacksonville
Bachelor's degree Finance, Bachelor's degree Finance at University of South Carolina
English, Spanish