Summary
Ulrica Soenargo is a San Francisco–based freelance designer and UI/UX practitioner with 11 years of experience crafting web and product experiences informed by a multicultural upbringing across Indonesia, Singapore, and the U.S. A BFA graduate in Web Design and New Media, she blends meticulous visual storytelling, illustration, and front-end coding to create memorable interfaces and brand assets—from portfolio books and logos to enterprise web and app work done at OgilvyOne. Her background includes cross-regional collaboration on projects for brands like Banyan Tree, Singtel, and Honor, demonstrating comfort working with distributed teams and localized product needs. Known for detailed illustration work and playful UI touches (including custom 404/500 pages and icon systems), she pairs creative curiosity with practical implementation.
11 years of coding experience
1 year of employment as a software developer
Bachelor of Fine Arts (B.F.A.), Web Design and New Media, Bachelor of Fine Arts (B.F.A.), Web Design and New Media at Academy of Art University
Diploma, Graphic Design, Diploma, Graphic Design at Nanyang Academy of Fine Arts
English, Indonesian