Vahag Dudukgian is a founder and CEO with 10+ years of product and engineering leadership experience building AI-powered systems that connect real-time data to human decisions in consumer packaged goods and retail. He founded FieldGoal to commercialize an AI-assisted execution stack that blends LLM orchestration, lakehouse infrastructure, and agentic workflows to help sales and merchandising teams self-optimize. His background spans running a digital agency (V+CO) that translated creative storytelling into measurable field performance for brands like PepsiCo and Rockstar, plus earlier work creating geo-aware, real-time mobile ad systems and mission-critical engineering at Raytheon. Vahag combines systems-level engineering rigour with product-driven design, scaling interdisciplinary teams that sit at the intersection of analytics, automation, and human oversight. An unspoken through-line in his career is turning lab-like technical innovations into market-facing operational tools that close the loop between digital engagement and in-store execution.
10 years of coding experience
19 years of employment as a software developer
Bachelor of Applied Science (BASc), Electrical and Electronics Engineering, Bachelor of Applied Science (BASc), Electrical and Electronics Engineering at University of California, Riverside
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