Summary
Valts Miltovics is a sports events and marketing entrepreneur with 10+ years of experience building high-impact sports IP and delivering large-scale fan experiences across cycling, basketball and football. As Founder & Managing Director of Madison Sports and long-time Managing Director of Six Day Berlin, he blends sponsorship strategy, communications and hands-on event operations to create commercially viable and memorable events. His background includes senior roles with FIBA and a stint managing the UEFA EURO 2024 Fan Zone, demonstrating a track record of coordinating complex stakeholder ecosystems under intense live-event pressure. Trained in sports marketing at Ca' Foscari, he pairs academic insight with grassroots event-building that ranges from arena spectacles to intimate community gatherings. Based in Munich, he brings a practical, creative approach to monetising sports properties and activating fan communities. Offstage, he’s known for a gritty “dying to survive” ethos that drives relentless problem-solving during matchday chaos.
10 years of coding experience
Master in sports marketing and communication, Sports Marketing, Master in sports marketing and communication, Sports Marketing at Ca'Foscari University of Venice
Vidzeme University of Applied Sciences
English, Russian, Latvian, German