Vera S
Director, Paid Social at PubW
Charlotte, North Carolina, United States
Summary
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Senior🎓
Top SchoolVera S is a paid social leader with 9+ years of experience designing and running multimillion-dollar campaigns across platforms including Meta, TikTok, Reddit, Pinterest, Snapchat, LinkedIn and Twitter for major B2C retail clients. Currently Director of Paid Social, she supervises activation for Walmart and played a hands-on role in work that contributed to an Ad Age Marketer of the Year recognition. Her background is unusual: a BSN (summa cum laude) turned MBA who blends clinical empathy and patient-facing communication with rigorous media investment, IO management, verification partnerships and optimization. Vera is early-adopting generative AI and LLMs to scale creative and analytics, and she explores Web3 opportunities for social marketing. Equally comfortable in strategic planning and day-to-day campaign build/optimization, she brings a cross-disciplinary curiosity that began in healthcare and education and now informs data-driven creative work.
9 years of coding experience
2 years of employment as a software developer
Master of Business Administration - MBA Business Administration and Management General, Master of Business Administration - MBA Business Administration and Management General at Rice BusinessBSN - Summa Cum Laude Nursing, BSN - Summa Cum Laude Nursing at Villanova University
Github Skills (40)
new-language10
skin10
technical-writing9
web-application9
pandas9
statement9
coder9
android9
react9
relational-algebra9
abstract9
data-structures8
cli8
data-analysis8
python8
Programming languages (3)
Github contributions (5)
verascity/learning
Jun 2018 - Apr 2019
Contributions:87 pushes, 1 branch in 10 months
verascity/verascity.github.io
Apr 2017 - Mar 2019
Contributions:55 pushes, 2 branches, 1 comment in 1 year 11 months
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