Summary
Vernard Luz is a founder and growth-focused marketing leader with 11 years of experience building DTC brands and performance-driven ad programs from Manila. As CEO of LuzCommerce he combines hands-on Meta Ads optimization, influencer-sourced creative, and content QA to consistently deliver strong ROAS and scalable creative pipelines—having driven $55k/month for a US DTC client and 80% YOY sales growth for others. Previously he grew Scrub Master from zero to $40k monthly by owning acquisition channels, influencer processes, and conversion paths. He pairs technical instincts from an IT background with operator discipline, favoring fixed-rate, trial-friendly engagements that prioritize profitability over vanity metrics. Not obvious at first glance: he runs both the creative and ad stacks end-to-end, so clients get production-quality content tailored specifically for ad performance, not just social posts.
11 years of coding experience
4 years of employment as a software developer
Bachelor's degree, Information Technology, Bachelor's degree, Information Technology at STI College
English, Filipino