Summary
Veronica Pulido is an experienced technology and business leader with 10 years of experience who blends enterprise consulting expertise at Deloitte with entrepreneurial drive as the founder of Good Grief, an early-stage healthtech startup supporting families through terminal illness and caregiving. She has led large-scale transformation programs, nearshore delivery expansion, and product initiatives—combining program and product management, go-to-market strategy, and hands-on technical delivery. A Kellogg MBA and UT Austin engineering graduate, Veronica is comfortable translating complex stakeholder needs into operational programs and digital products that scale. Her career spans managing multi-million-dollar implementations and launching practice-level growth initiatives, and she brings a rare empathy-driven perspective to building technology for emotionally critical moments. Based in Austin, she pairs analytical rigor with a personal commitment to making end-of-life care more navigable and humane.
10 years of coding experience
3 years of employment as a software developer
Bachelor of Science (B.S.) Mechanical Engineering, Bachelor of Science (B.S.) Mechanical Engineering at The University of Texas at Austin
Kellogg School of Management
High School, High School at Tecnológico de Monterrey- Campus Santa Fe
Spanish