Veronica Welch is an Associate Brand Manager with 11 years of cross-industry experience building strategic partnerships, executing large-scale live events, and measuring sponsorship ROI. She has a proven track record managing multi-channel activations and hospitality programs for sports and entertainment partners at organizations like the Kansas City Royals, D.C. United, and Valvoline. Versatile and detail-oriented, Veronica blends creative ideation with analytic rigor—from merchandise planning at Macy’s to selecting third-party analytics platforms for broadcast valuations. Based in Kansas City, she’s comfortable leading renewal and upsell conversations while coordinating complex on-site logistics and vendor relationships. Unusually for a marketing professional, she also has exposure to computational biology research practices, reflecting a curiosity for data integration and reproducible workflows.
11 years of coding experience
5 years of employment as a software developer
Bachelor of Business Administration (BBA), Marketing and International Business, Bachelor of Business Administration (BBA), Marketing and International Business at University of Wisconsin-Madison
Business Administration and Management, General, Business Administration and Management, General at City University London
Contributions:49 pushes, 7 branches in 3 years 11 months
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