Veselin Nikolov is a seasoned senior Growth Engineer at Automattic with over a decade building web products and growth-focused features for WordPress.com. His career blends deep back-end expertise in PHP, MySQL and REST APIs with front-end work in React—contributions to prominent open-source projects like Jetpack and Calypso reflect both UI and server-side impact. He has a long history in Bulgarian web services, having authored the popular chat.abv.bg IRC client and led e-commerce and blogging platforms such as 911.bg and TopBlogLog.com. Holding a Master’s in Information Systems, Veselin combines product-minded engineering with analytics tools like Looker and Google Analytics integrations. Notably, his early open-source work from the 2000s helped shape Bulgaria’s online community landscape while he now focuses on scaling marketing/product features for millions of WordPress sites.
11 years of coding experience
Bachelor's degree, Accounting, Bachelor's degree, Accounting at Universitet za nacionalno i svetovno stopanstvo
High School, Economics, High School, Economics at Finansovo Stopanska Gimnazia
Master's degree, Information Systems, Master's degree, Information Systems at Sofia University St. Kliment Ohridski
Contributions:188 reviews, 258 commits, 305 PRs in 7 years 2 months
Contributions summary:Veselin primarily worked on the front-end aspects of the WordPress.com Calypso project, making changes to React components and UI elements. Their contributions included removing and adding tests for plan features, updating the styling, and modifying the display of information related to domain purchases and subscriptions. The user also implemented changes to existing components to fix display bugs. These changes involved modifications to the UI/UX and user flows.
Security, performance, marketing, and design tools — Jetpack is made by WordPress experts to make WP sites safer and faster, and help you grow your traffic.
Role in this project:
Back-end Developer
Contributions:27 commits, 7 PRs, 3 pushes in 7 years 9 months
Contributions summary:Veselin primarily contributed to the Jetpack plugin's back-end functionality, specifically focusing on REST API endpoints and the Tiled Gallery module. They worked on adding Google Analytics integration, including settings and statistical data, as well as allowing for array values within settings and enabling the plugin activation. The user also implemented new shapes and helper methods for the Tiled Gallery, which involved modifying existing layout logic. Furthermore, the user updated the codebase to align with changes related to the E-commerce plan.
reactexpertswordpressphpsecurity
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