Viacheslav Rayk
CVM Product Manager (Magnit Plus) at Magnit OMNI
Moscow, Moscow City, Russia
Summary
👤
Senior🎓
Top SchoolViacheslav Rayk is a product marketing and growth leader with 11 years of cross-functional experience building data-driven personalization, CRM and lifecycle programs across fintech and e‑commerce. He has driven measurable uplifts—from +11% conversion on new loan flows at Alfa‑Bank to ML-powered CRM reactivation and GMV gains at Yango Deli—and now leads CVM for Magnit Plus focused on churn reactivation and personalized omni-goals. Comfortable translating research into scalable experiments, he’s launched new verticals, built segmentation systems, and tightened feedback loops that improve both user experience and business metrics. Trained in economics and experience management, he combines quantitative rigor with user empathy and a knack for reducing promo spend while preserving growth. An evident through-line is his focus on making “what success looks like for the user” the north star of growth and product decisions.
11 years of coding experience
3 years of employment as a software developer
Master's degree, Experience economy: management in hospitality industry and tourism, GPA 8,88 /10, Master's degree, Experience economy: management in hospitality industry and tourism, GPA 8,88 /10 at Higher School of EconomicsBachelor's degree, International Economics, 4,8 / 5, Bachelor's degree, International Economics, 4,8 / 5 at Siberian Federal University
Github Skills (21)
database-testing9
phpci9
censor9
continuous-integration8
php8
unit-testing8
testing8
continuous-testing7
telegram-bot7
telegram6
php-api6
laravel6
laravel-package6
sdk5
api5
Programming languages (3)
Github contributions (5)
slavkluev/bizon365-api-php
Sep 2019 - Jul 2020
Contributions:4 releases, 20 commits, 15 pushes in 10 months
slavkluev/praktikum-shortener
Dec 2021 - Dec 2023
Contributions:7 reviews, 35 PRs, 81 pushes in 2 years
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