Vickie Chen is a seasoned gaming industry executive and founder with over 15 years’ experience launching games and building cross-border publishing and marketing operations across North America and Asia. As founder/CEO of AviaGames and New Code and former GM of Changyou US and SNK AD North America, she has driven multi-million dollar revenues, closed global licensing deals, and built teams from scratch. Vickie specializes in integrated marketing for gaming—combining PR, user acquisition, influencer campaigns and platform relations—to position Chinese developers for Western markets. Her client roster includes top publishers such as mixi, NetEase NA, Konami and Tencent, reflecting deep executive-level relationships across regions. An MBA from Cornell, she is one of the few industry veterans fluent in both Eastern and Western go-to-market playbooks and a regular speaker at Chinajoy and GMIC. Less obvious: she pairs strategic deal-making with product-first instincts, having overseen hit launches like Sword Girl, Max Axe and Rise of Mythos while scaling marketing operations.
8 years of coding experience
15 years of employment as a software developer
MBA Marketing and General Management, MBA Marketing and General Management at Cornell Johnson Graduate School of Management
Master of Business Administration (MBA) General Management and Marketing, Master of Business Administration (MBA) General Management and Marketing at Cornell University
Bachelor of Arts (B.A.), Bachelor of Arts (B.A.) at Hohai University
Contributions:180 commits, 103 pushes, 1 branch in 5 months
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