Victor Montoya is a founder and product leader based in San Francisco with eight years of experience scaling AI and growth-focused products. He progressed through multiple product and operations roles at Scale AI, advancing from community and support to growth and ops-efficiency product management, and later held product roles at Plai Labs and Housecall Pro. Victor combines hands-on product execution with entrepreneurial drive, founding Smile Studios while also investing in early-stage opportunities. His background spans technical training in computer science and formal growth/product certifications, enabling him to bridge engineering, data-driven experimentation, and business strategy. Known for a mission-driven focus to positively influence people and the world, he brings a pragmatic, outcomes-oriented approach to building products that move markets. An operator at heart, he often blends growth experimentation techniques with operational rigor to accelerate adoption and efficiency in fast-moving teams.
8 years of coding experience
12 years of employment as a software developer
Certification Sr. Product Management, Certification Sr. Product Management at Product School
Bachelor of Business Administration (B.B.A.) Accounting, Bachelor of Business Administration (B.B.A.) Accounting at San Diego State University
Landmark
Computer Science, Computer Science at BloomTech
Growth Series Experimentation, Growth Series Experimentation at Reforge
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