Summary
Victor Samra is a digital media marketing manager with 10+ years shaping audience growth and engagement for cultural institutions, currently leading email strategy and paid search at The Museum of Modern Art in New York. He builds cross-departmental programs—membership, development, education, and retail—while designing triggered automations and reactivation campaigns to nurture subscriber relationships. Victor also manages Google Analytics dashboards and grant-funded paid search, and he established MoMA’s social channels and content reporting from the ground up. His background blends nonprofit project management, federal grant oversight, and early web/email production for Fortune 500 clients, giving him rare fluency across technical implementation and institutional governance. Trained in arts administration (MA, Columbia) with a BA in English, he pairs creative sensibility with data-driven marketing rigor. Colleagues rely on him to translate complex organizational goals into measurable, audience-focused digital programs.
10 years of coding experience
2 years of employment as a software developer
MA Arts Administration, MA Arts Administration at Columbia University
The Loomis Chaffee School
BA English, BA English at Boston University