Summary
Victor Valle is a California-based founder and creative entrepreneur with 11 years of experience blending marketing, storytelling, and strategic digital planning across live events and media. He launched multiple ventures including Siempre Agency and Counter Culture Group while leading digital planning and marketing at Live Nation and Insomniac, demonstrating an ability to scale audience-driven campaigns for major entertainment brands. Known for marrying journalistic instincts with data-informed ad strategy, he moves fluidly between content creation, media buying, and experiential production. His background as a reporter, editor, and lyricist lounge coordinator reveals a persistent hands-on curiosity about culture that informs his commercial work. Colleagues describe him as a marketer who builds narrative-first campaigns that translate into measurable audience growth.
11 years of coding experience
8 years of employment as a software developer
Bachelor of Arts (BA), Communication Studies | Media Studies, Bachelor of Arts (BA), Communication Studies | Media Studies at University of San Francisco
English, Spanish