Summary
Victor Viana is a growth and performance marketing specialist with six years’ experience scaling B2C and B2B programs across paid media, acquisition funnels, and lifecycle marketing. Currently a Search Specialist at Google gTech for large EMEA customers, he combines hands-on campaign management with data-driven optimization learned from roles at Outschool and as Growth Marketing Lead at DROPS, where he grew newsletters from 5K to 105K and achieved 21x lead generation. He has managed multi-million dollar budgets and consistently driven efficient CAC and high engagement across channels including Google, Facebook, Reddit, X and TikTok. Based in Warsaw, Victor blends creative storytelling with rigorous analytics and a knack for rapid audience growth, having taken social followings from zero to six figures. Notably, his background spans both agency and product-side roles, giving him fluency in attribution, ops, and scalable acquisition systems.
6 years of coding experience