Summary
Viktor Lazar is a Director of Engineering and seasoned solution architect with 11 years of experience designing and delivering Adobe Experience Cloud and Adobe Experience Platform solutions that connect content, first‑party data, and activation across multi‑market ecosystems. He combines hands‑on implementation skills—custom business logic, integrations, and data models—with strategic capabilities in roadmaps, operating models, and capability building to drive measurable marketing impact. Viktor has led large global implementations for airlines, automotive, retail and F&B clients, focusing on identity foundations, consent-aware personalization, and scalable CMS and CDP architectures. Comfortable in pre‑sales and recruiting technical teams, he has repeatedly translated business goals into pragmatic, secure, and maintainable technical direction. Based in Varaždin, Croatia, he also runs STE(A)M education initiatives for youth, reflecting a commitment to developing the next generation of technical talent. He stays vendor‑aware and pragmatic, choosing custom development when it best serves long‑term business outcomes.
11 years of coding experience
10 years of employment as a software developer
Master’s Degree Information and Software Engineering, Master’s Degree Information and Software Engineering at Faculty of Organization and Informatics
Croatian, English, German