Summary
Vincent Launet is an entrepreneurial commercial leader with 12+ years scaling e-commerce, retail and SaaS across China, Asia, the US and Europe, currently heading Personal Care & Devices for TikTok Shop North America. He builds category-level growth by aligning brands, creators and operations—combining creator-driven commerce strategies with rigorous supply chain and go-to-market execution. Previously he launched Meituan’s US SaaS efforts (Peppr), built Alibaba’s global logistics network from 0 to 1M parcels/day, and ran $3B+ procurement and COVID-era supply operations at Carrefour China. Fluent in French, English, Mandarin (HSK6) and Spanish, he operates fluidly across multicultural teams to deliver both strategy and hands-on operational fixes. He also writes and advises on AI agent services and digital commerce (public-facing Chinese AI newsletter), reflecting a blend of product, logistics and emerging tech interests. Practical, growth-oriented and networked across global marketplaces, he accelerates brands from discovery to durable conversion.
12 years of coding experience