Vini Machado
Especialista De Business Intelligence (BI) at NXS Hub
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolVini Machado is a Business Intelligence specialist and strategist with 11+ years building data-driven marketing and social intelligence capabilities across top agencies and brands in Brazil. He combines a background in advertising with advanced study in neuroscience, data intelligence and AI, translating cognitive insights into predictive analytics, automation and high-impact creative briefs. As a founder and intra-entrepreneur, he has created data labs, productized measurement frameworks and led squads that fuse media, CRM, UX and BI to boost acquisition, conversion and brand health. His portfolio includes work for Heineken, Bradesco, P&G and Samsung, and hands-on leadership of real-time war rooms and social listening at cultural moments like Big Brother Brasil. An active mentor and activist for Black and LGBTQIA+ talent, he pairs technical depth with a strong commitment to inclusive culture and talent development. Notably, he often frames BI as a creative enabler—moving beyond dashboards to shape narratives and business decisions in real time.
11 years of coding experience
6 years of employment as a software developer
Pós-graduação Lato Sensu, Inteligência de Dados em Negócios, 10, Pós-graduação Lato Sensu, Inteligência de Dados em Negócios, 10 at ESPM Escola Superior de Propaganda e MarketingMBA em Tecnologia para Negócios: AI, Data Science e Big Data, Artificial Intelligence, MBA em Tecnologia para Negócios: AI, Data Science e Big Data, Artificial Intelligence at PUC-RSGraduação, Comunicação Social: Publicidade e Propaganda, 9.5, Graduação, Comunicação Social: Publicidade e Propaganda, 9.5 at FIAM-FAAM
Github Skills (6)
projeto8
odo6
event-sourcing1
ddd1
microservices1
cqrs1
Programming languages (1)
Github contributions (5)
viniciuscmac/ParecerParaHtml
Aug 2016 - Dec 2016
Contributions:9 pushes, 1 branch in 3 months
viniciuscmac/calendar-challenge
Sep 2020 - Sep 2020
Contributions:9 pushes, 1 branch in 2 days
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