Vinicius Cainelli is a seasoned software engineer with over a decade of experience building scalable, user-focused web platforms across startups and global enterprises. Currently at IKEA in the Rewards & Loyalty and Personalisation teams, he leads end-to-end frontend work—shipping global features, web components and A/B experiments that drive measurable business impact. As a tech co-founder of Menyoo he retains full-stack ownership (product, design, DevOps and growth) using a modern TypeScript/Next.js/GraphQL stack, showing both entrepreneurial instincts and hands-on execution. His background includes building design systems and migrating monoliths to micro-frontends at Just Eat Takeaway and improving customer journeys at Vivo, reflecting a strong mix of technical leadership and cross-functional collaboration. Based in Enschede, he brings a designer’s attention to UX and a pragmatic focus on performance and scalability that consistently helps teams move faster.
11 years of coding experience
8 years of employment as a software developer
Mackenzie Presbyterian University
Postgraduate, Web Engineering, Postgraduate, Web Engineering at Senac São Paulo
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