Senior Ads Measurement Specialist (Tier 1 Segment) at Google
San Francisco Bay Area United States
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Summary
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Rockstar
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Top School
Viri Pérez is a strategic product and measurement leader with 8 years of experience in ads measurement and attribution, now serving as a Senior Ads Measurement Specialist at Google in the San Francisco Bay Area. She combines hands-on technical contributions—such as Windows-focused back-end work on the widely used Zig programming language—with deep product and go-to-market expertise across Google Ads and Cloud. Viri has advanced from internship roles into tier-1 measurement responsibilities, pairing analytical rigor with client-facing solution design. She also mentors interns as a 20% project lead, reflecting a knack for developing talent alongside technical strategy. Notably, her open-source work on Zig’s Windows APIs and time/console subsystems reveals a developer mindset that complements her measurement leadership.
General-purpose programming language and toolchain for maintaining robust, optimal, and reusable software.
Role in this project:
Back-end Developer
Contributions:41 reviews, 28 commits, 13 PRs in 1 year
Contributions summary:Viri primarily contributed to the Zig programming language's standard library, focusing on Windows-specific functionality. They added and fixed Windows message constants within the `user32.zig` file, and reworked the math.scalbn function and its tests. Additionally, the user removed and re-added undocumented Win32 constants, improved Windows console handling, and implemented time API features. Further contributions include fixing `OVERLAPPED` structs and related items, removing range constants, and general improvements to the Zig code.
Contributions:2 PRs, 28 pushes, 4 branches in 2 years 4 months
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Viri Pérez - Senior Ads Measurement Specialist (Tier 1 Segment) at Google