Summary
Vitaly Friedman is a seasoned UX lead and founder of Smashing Magazine with over 20 years of experience helping mid-size and large organizations solve complex UX and product-design challenges. Based in Berlin, he designs and teaches practical approaches for measuring UX impact, creating smart interface patterns, and crafting AI-driven interfaces through video libraries and biannual live trainings. He has guided UX strategy and execution for clients such as the European Parliament, Zalando, OTTO and Axel Springer, combining rigorous measurement with a knack for simplifying complexity and fixing broken processes. As curator and creative lead of Smashing Conferences, he fosters inclusive, practice-focused events that bridge designers and developers. Beyond consulting, he’s known for refining the small details that make products delightful and for translating deep hands-on experience into accessible learning formats.
11 years of coding experience
8 years of employment as a software developer
Universität des Saarlandes