VP, Global Direct To Consumer at SeaCrest Wealth Management
Oregon, United States
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Summary
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Rockstar
🎓
Top School
Vivek Anand is a founder-operator and growth-focused executive with nine years of experience scaling consumer businesses from concept to profitable operations, now serving as VP, Global Direct to Consumer at PepsiCo. He has a track record of building playbooks, recruiting high-performing teams, and owning P&L across restaurant, retail, and subscription models—most recently launching and integrating a $500M revenue business and standing up 10 brick-and-mortar locations while managing 400+ staff. Comfortable at the intersection of strategy and execution, he built vertically integrated operations from a single mobile unit to 200 vehicles and launched flagship retail pharmacy rollouts. Vivek combines product sensibility (specialty beverage concepting, licensing, fulfillment) with operational rigor (lean processes, inventory and last-mile systems) to drive sustainable growth. Based in Oregon and active as a strategic advisor to wealth-management and startup teams, he is known for high ownership, fast decision-making, and a bias toward building customer-centric, operationally sound cultures. An entrepreneur at heart, he often steps into hands-on roles to derisk new ventures and prove unit economics before scaling.
9 years of coding experience
6 years of employment as a software developer
Bachelor of Science - BS Social and Decision Sciences, Bachelor of Science - BS Social and Decision Sciences at Carnegie Mellon University
Contributions:2 reviews, 5 PRs, 17 pushes in 1 year 11 months
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Vivek Anand - VP, Global Direct To Consumer at SeaCrest Wealth Management