Vivian Peng is a founder and CEO with 12 years of experience turning complex technical and public-health problems into compelling narratives that drive action and revenue. After honing data and storytelling skills at Médecins Sans Frontières and as a lead data scientist at The Rockefeller Foundation, she created the Signature Storycraft Method™ to fuse data science, strategic narrative design, and short-form video. She helps startups and teams translate product complexity into clear 90-second stories and repeatable messaging frameworks that align teams and convert customers. Vivian’s background in R Shiny dashboards, machine learning-informed outreach, and public-health informatics gives her a rare mix of analytical rigor and creative design. Based in New York, she balances hands-on production with coaching founders through the “a-ha” moment their product deserves. An unexpected strength: she’s as comfortable building dashboards and ML-informed campaigns as she is directing video-driven storytelling.
12 years of coding experience
15 years of employment as a software developer
BA Molecular Cell Biology, BA Molecular Cell Biology at University of California, Berkeley
Data Science Immersive, Data Science Immersive at General Assembly
Masters of Public Health Candidate Public Health Informatics, Masters of Public Health Candidate Public Health Informatics at Columbia University Mailman School of Public Health
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