Summary
Wanshuo is a marketing and brand operations professional with 9 years’ experience building FMCG and beauty brands in China, currently serving as assistant to the general manager at a French cosmetics and wine group’s e‑commerce division. She has led high‑stakes commercial negotiations to secure exclusive distribution rights and favorable global procurement terms, driven cross‑department launches of oral beauty products, and built a private‑domain sales funnel from 0 to profitable monthly revenue. Her background spans brand management, large‑scale campaign planning (including successful Tmall/JD and social media plays) and PR/IP partnerships that delivered measurable traffic and sales uplift. Fluent in coordinating international suppliers and local channels, she pairs strategic market analysis with hands‑on execution in content, events and KOL management. A subtle strength is her ability to win commercial concessions under geopolitical and inflationary pressure, turning constraints into structured joint‑venture opportunities.
9 years of coding experience
Bachelor of Business Administration, Finance/ Business Administration, Bachelor of Business Administration, Finance/ Business Administration at Zhengzhou University
Master in Management, Marketing, Master in Management, Marketing at ESCP Europe
French, English, Chinese