Summary
Wei is a marketing manager with 13 years of international experience building brand and trade marketing programs across FMCG, B2B industrial, and consumer electronics sectors, now driving marketing at dsm-firmenich in El Segundo. She combines strategic planning from an ESCP Europe MSc in Marketing with hands-on activation skills developed at Nikon, Kurita, ANDROS China and earlier commercial roles, launching products and coordinating cross-border teams. Her strengths include market entry research, event and PR execution, and tailored trade promotions that bridge technical and creative stakeholders. Fluent in French and experienced in multicultural markets, she often translates complex technical product stories into compelling campaigns for both professional and consumer audiences. An early career focus on customer service and analytics underpins a data-aware approach to demand generation and partner relations.
13 years of coding experience
2 years of employment as a software developer
bachelor, French( business and economics), bachelor, French( business and economics) at University of International Business and Economics
Master of Science (MS), Marketing & communication (No. 1 Master in Marketing in France - Meilleurs Masters 2017), Master of Science (MS), Marketing & communication (No. 1 Master in Marketing in France - Meilleurs Masters 2017) at ESCP Europe
English, French, Chinese, Japanese, Spanish, Arabic